AI Marketing Tools to Grow Your Business in 2023

Data 360 Network
15 min readMay 22


In recent years, artificial intelligence has been used for marketing strategies. There isn’t any business — large or small — that doesn’t use AI for marketing solutions. When you are e-commerce or online entrepreneurs, bloggers, or affiliate marketers, you should use AI to improve your online presence. So you can develop a good marketing strategy and get your goals achieved quickly.

Data 360 is your partner in helping you get the foundation of your business ready for AI marketing with our Starter Package. Once you have your foundation caught up and ready for AI operations, AI marketing and AI sales, you can start exploring the best tools to leverage to add more profit to your bottomline. After you setup your foundation, you want to start thinking of AI marketing solutions, AI marketing strategy and how the marketing industry is developing best practices for the customer journey and customer engagement for digital marketing in general.

Our team has more than a decade experience in helping businesses with marketing strategies and finding the right customer journey for growing more profit by using AI marketing solutions.

Some Examples of Using AI in Marketing

When it comes to growing your business and increasing profits, understanding your customer journey is crucial. This is where AI-powered marketing solutions come in. With AI algorithms, you can analyze customer behavior at every stage of the buying process, from awareness to purchase and beyond.

By tracking customer behavior, you can identify pain points and opportunities for improvement in your sales funnel. For example, if customers are dropping off at a particular stage, you can use AI algorithms to understand why and make changes to improve conversion rates. Additionally, AI-powered marketing solutions can help you personalize the customer journey, delivering relevant content and offers to customers based on their interests and behavior.

But AI marketing solutions aren’t just about optimizing the customer journey. They can also do predictive analytics to help you find new opportunities for growth and profits. With AI algorithms, you can analyze market trends and identify new customer segments that may be interested in your products or services. By tailoring your marketing efforts to these new segments, you can tap into new revenue streams and grow your business.

In addition, AI-powered marketing solutions can help you stay ahead of the competition. By analyzing competitor data, you can identify their strengths and weaknesses and use that information to improve your own marketing strategy. AI algorithms can also help you predict future trends and changes in the market, giving you a competitive edge and allowing you to stay ahead of the curve.

AI-powered marketing solutions are essential for businesses that want to grow and increase profits. They provide valuable insights into customer behavior, help optimize the customer journey, and identify new opportunities for growth. So, if you want to stay ahead of the competition and take your business to the next level, it’s time to embrace AI marketing solutions.

Warning! AI is a very BIG SUBJECT!

Artificial intelligence is BIG SUBJECT so we’re going to take each area of your business and help you with much more than just predictive analytics, marketing analytics and academic subjects like explanations of deep learning. And you don’t need any coding knowledge or in depth understanding about AI platforms to be successful with any AI marketing analytics tool.

In this blog, we explore the subject of AI marketing with an overview, key concepts, what skills are needed and tools that can help you explore how to enhance your overall marketing practice. Start to get familiar with this subject for your digital marketing campaigns. The goal of using AI marketing tools versus older less efficient marketing software tools is to work more effectively with your historical data, customer personas, and with social media platforms.

AI marketing tools can also help you be more effective with pricing strategy, customer segmentation, email subject lines, programmatic advertising, data personalization, customized messages, and so many other more critical tasks and repetitive tasks that you need to accomplish with marketing campaigns.

Lastly, AI marketing software will help make high quality data collection and data analysis for your marketing activities much easier for achieving your strategic objectives and take advantage of:

  • Producing an accurate customer journey and marketing strategy for each of your customers
  • Manage data analysis
  • Deploy targeted advertising
  • Implement brand language optimization
  • Engage customers faster
  • Develop new customized marketing programs
  • Attract customers to new opportunities
  • Write more effective subject lines based on past purchases
  • Use image recognition to plan retail impact marketing efforts (if you have a physical store)
  • Optimize how to best use the advanced features of messaging tools like Facebook messenger

We mentioned earlier that AI is a big subject, and artificial intelligence marketing is also a BIG SUBJECT regardless of what type of marketing campaign you are creating, so this is not the last blog we are publishing on the subject.

Artificial intelligence marketing includes so many different solutions, some with the more data and less data with different levels of data quality, marketing analytics and predictive analytics. Some solutions focus on previous interactions and others on future behavior as well as past purchases and deep customer insights.

All that data is meaningless without a strategy that drives the AI powered marketing solutions you select. There are also more specialized tools that cover targeted advertising and dynamic pricing. The subjects of targeted advertising and dynamic pricing will be covered in other blogs about using AI in marketing.

What are the business benefits of AI marketing?

AI marketing has already been widely applied in digital marketing campaigns for corporations to increase ROI. And, now there are lots of possibilities for small and medium businesses and startups.

There are several business benefits of AI marketing, including:

1. Improved targeting: AI can analyze customer data and behavior to create more personalized and targeted marketing campaigns. This can result in increased engagement and higher conversion rates.

2. Greater efficiency: AI can automate many marketing tasks, such as email campaigns, social media posting, and ad targeting. This can save time and resources while improving the accuracy and effectiveness of marketing efforts.

3. Enhanced customer experience: AI can analyze customer interactions and preferences to deliver more personalized and relevant experiences. This can lead to increased customer satisfaction and loyalty.

4. Better analytics: AI can analyze large amounts of data to provide valuable insights into customer behavior, market and dynamic pricing trends, and campaign performance. This can inform future marketing strategies and improve overall business performance.

5. Competitive advantage: By leveraging AI in marketing, businesses can gain a competitive advantage over those that rely solely on traditional marketing methods. AI can provide a deeper understanding of customer needs and behaviors, enabling businesses to stay ahead of the competition.

Overall, AI marketing can help businesses improve efficiency, increase revenue, and deliver better customer experiences, making it a valuable investment for any organization.

Why Use AI-Powered Marketing Tools?

It’s important that AI marketing software be present in any business. AI algorithms can crunch data from social networks, email lists and websites. It also provides a way of integrating your business data with actionable solutions.

Are you tired of spending hours crunching data and trying to figure out what your customers want? Do you wish you had a magical tool that could provide you with insights into your business and customers in real-time? Well, look no further than AI-powered marketing tools!

AI algorithms are like little geniuses that can analyze vast amounts of data in seconds, providing you with valuable insights that you can use to make informed business decisions. With AI-powered marketing tools, you can analyze customer behavior, track social media mentions, and monitor website traffic. You can even personalize your marketing campaigns based on customer preferences, increasing engagement and loyalty.

But wait, there’s more! AI-powered marketing tools don’t just provide you with data, they also provide you with solutions. For example, if your website is experiencing high bounce rates, AI algorithms can help identify the problem and provide suggestions on how to improve the user experience. If you’re struggling with low engagement on social media, AI algorithms can help identify the best times to post and the type of content that resonates with your audience.

In short, AI-powered marketing tools are like having a team of data scientists and marketing experts at your disposal, without the cost and overhead. With AI-powered marketing tools, you can work smarter, not harder, and focus on what you do best — growing your business. So, what are you waiting for? Try out AI-powered marketing tools today and watch your business soar!

What is an AI Marketing Tool?

AI-marketing is software used to generate automated decisions using Artificial Intelligence techniques. This decision is based on collected statistics, which are analyzed together to analyse trends in the industry. The goal is to develop marketing tactics to predict the next steps by buyers of the business. All of this can happen on-demand and without intervention from anyone. AI has an incredible power to create intelligent marketing strategies and tools for companies.

Get AI-powered customer insights

Businesses are using AI to collect data. Those insights that artificial intelligence collects can provide businesses with a better understanding of customer preferences as a whole and enable them to make better customer oriented strategy. A machine learning algorithm can help in the analysis of a wide range of online resources from blogs to blogs. Marketers have the capability to create user personas with thousands of data sets. They’re online interactions, geographic specials, purchases, past interactions, communications, and referrals. So the customer segmenting process becomes effective.

How AI is used in digital marketing?

AI has applications in advertising where marketers can use AI to forecast product demand, develop a user profile, advertising buying and so on. Marketers use AI in enhancing the customer experience to increase brand value as well as to grow profits.

Big Data and Analytics

Digital media have brought about an increase in “big data” that has provided the opportunity for digital marketers to accurately quantify their efforts. Increasing numbers of people who use the internet are struggling to find the information they need and collect it. AI Marketing specializes in analyzing data with a high degree of precision.

Benefits of Leveraging AI (Artificial Intelligence) in Marketing

Is using Artificial Intelligence marketing as a good strategy? Absolutely, yes. AI can provide valuable insights into risks, increases the speed of delivery, increases customer satisfaction, revenue, and much more. The benefit can be quantitative if it includes sales numbers or nonquantifiable based customer satisfaction. There are several major advantages to applying the AI marketing methodology.

Marketing Leaders Who Don’t Leverage AI Will Be Replaced By Those Who Do

Gartner said those in charge of marketing insight would no longer be in competition with a growing marketing environment. Most marketers have adopted or plan on using artificial intelligence for marketing. Currently only 12 percent think AI in marketing cannot be used.

Content Generation

Content creation drives digital marketing as well as AI marketing. The process of creating content takes several hours or days. Marketing managers need to plan for targets written in copy, edited and distributed at the perfect time so as to achieve the greatest impact. Marketing tools aimed at improving content marketing production. It can improve the interaction on a variety of sites by automatically sending and receiving e-mail messages.

Increases Return of Investment (ROI)

Intelligent marketing software allows marketers to maximize the results produced while reducing the cost. AI technologies also help you understand your customers better, and show you what they’re searching for. In addition to grouping warm leads it guides those who move on, leading to acquiring more leads and generating higher revenues.

Forecasting Sales

Businesses need revenue targets to succeed and must be prepared for the success of their campaigns. A software program designed to improve marketing results by analysing customers data can be useful in the analysis of future sales. Predictive intelligence helps businesses determine which products would become a major selling point and which goods would need promotion.

Better Customer Relationships and Real-Time Personalization

AI marketing is the best way to communicate with customers at a particular phase within an entrepreneur’s lifecycle to engage customers and provide personalized messages for them. This can assist digital marketing with the identification and targeting of the riskier customers who want the brand to retain them.

Training Time and Data Quality

AI marketing software can not tell you what action to be taken to achieve marketing objectives. It also takes time and training to understand the organizational goals of customer preference history trends and understand the global context. Similarly, learning processes require data security checks. If your AI tools aren’t trained in accurate, timely or representative data, they will be unable to accurately represent your customers.

Automated Email Marketing Campaigns

A highly effective AI marketing system can be created without wasting time in generating and managing email content. The emailing process in marketing is incredibly tedious. The AI software will reduce the time it takes to create and test emails from scratch.

Smarter and Faster Decision Making

AI can help to manage data more rapidly than a human intervention ensuring accuracy, sanity and helps you focus on strategic initiatives to develop AI-driven campaigns. AI is capable of tracking and collecting tactical information so marketers can make decisions right now without waiting until a campaign is finished. It’s possible for them to decide on the next step using data-driven analysis, which will improve decisions.

AI Social Media Tool

There are digital marketing software tools that allows companies to plan, test and launch posts and ads that perform well on their target audience in real time. Integration into Facebook, Snapchat, Pinterest, LinkedIn, Twitter or Instagram, enables businesses to manage their advertising campaigns within a dashboard.

Automated Image Recognition

Almost all major companies such as Google, Facebook, Pinterest, and Amazon employ a machine learning algorithm which can pinpoint people and objects in photos and videos — it’s 99.7% precise. If you’re on Facebook you can probably observe that the system recognizes your friends’ faces and automatically tags them. Images can improve synchronization between web and offline content in an efficient manner. Many retail stores monitor their online purchases via face recognition software.

Increased Personalization

It has become increasingly important to personalise online products. It is the main reason why people are so drawn towards online shopping. How can eCommerce Business improve its personalisation? It can be compared with human intelligence. Artificial Intelligence can help personalize your product or service. Many firms have already adopted AI technology to tailor their web sites, email lists, videos and other media to meet the customer requirements. The ecommerce industry is achieving greater profitability when push notifications are mobile responsive.

Enhanced Marketing Measurement

Many organisations have difficulties tracking the data produced by digital marketing campaigns making it hard for them to link the successful results to specific campaign results. Dashboards using AI marketing give a clearer view of how things work.

Chatbots and Conversational Experiences

As AI technology evolves, chatbot technology will be used as a tool for augmenting customer service. Customers needing a quick answer are able to use the chat-bot to help them answer more complex questions. It’s also possible they use past answers and past information to deliver unique results for clients. It gives customers a chance to handle complex requests that require human nuance.

Adapting to a Changing Marketing Landscape

AI marketing brings disruption to your daily marketing operations. Marketers need to determine which jobs are going to get replaced. According to research, almost 6 percent of the jobs in marketing analysts are replacing their previous positions with marketing technology.

Dynamic Pricing

The use of artificial intelligence to increase the marketability of products helps improve customer retention. Artificial intelligence can suggest best pricing for products using large amounts of historical or comparative data. These strategies have proved particularly effective on the retail market. It allows brands to change prices to reflect demand for specific products to boost sales or even outpace competition.

Selecting an AI Marketing Platform

Choosing the correct AI marketing tool or platform is a critical component to the success of the AI marketing campaign. Marketers must be careful to identify what gaps need to be filled by the Platform. Typically, speed and productivity objectives will be different with software to improve customer experience with artificial intelligence.

Artificial intelligence (AI) is rapidly changing the world of marketing. From chatbots to content generators, AI is being used to automate tasks, personalize experiences, and improve results.

If you’re looking to get ahead of the curve, here are 10 AI marketing tools you need to know about:

1. is a powerful AI writing assistant that can help you create high-quality content quickly and easily. Jasper can write blog posts, social media posts, email marketing campaigns, and more.

2. Anyword is an AI-powered copywriting tool that helps you create persuasive and engaging marketing copy. Anyword uses machine learning to analyze your target audience and generate copy that is tailored to their interests and needs.

3. Scalenut is an AI-powered content marketing platform that helps you create, optimize, and distribute high-quality content. Scalenut uses machine learning to analyze your content and provide you with personalized insights and recommendations.

4. Semrush is a comprehensive marketing toolkit that includes AI-powered tools for SEO, social media marketing, content marketing, and more. Semrush can help you track your progress, identify opportunities, and improve your results.

5. Pro Rank Tracker is an AI-powered SEO tool that helps you track your website’s performance and identify opportunities for improvement. Pro Rank Tracker uses machine learning to analyze your website’s data and provide you with actionable insights.

6. INK is an AI-powered writing assistant that helps you improve your writing style and grammar. INK uses machine learning to analyze your writing and provide you with personalized feedback and suggestions.

7. Seventh Sense is an AI-powered marketing platform that helps you personalize your marketing campaigns and improve your results. Seventh Sense uses machine learning to analyze your customer data and provide you with personalized insights and recommendations.

8. Personalize is an AI-powered personalization platform that helps you create personalized experiences for your customers. Personalize uses machine learning to analyze your customer data and provide you with personalized content, recommendations, and offers.

9. Acrolinx is an AI-powered content editing tool that helps you improve the quality of your writing. Acrolinx uses machine learning to analyze your writing and provide you with personalized feedback and suggestions.

10. MarketMuse is an AI-powered content optimization tool that helps you create high-quality, SEO-friendly content. MarketMuse uses machine learning to analyze your target audience and provide you with personalized insights and recommendations.


These are just a few of the many AI marketing tools that are available today. As AI continues to evolve, we can expect to see even more powerful and innovative tools emerge in the years to come.

If you’re looking to stay ahead of the curve, it’s important to start exploring AI marketing tools today. By doing so, you can give your business a competitive edge and improve your results.


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