What Tools Do You Use for Sales?

Data 360 Network
17 min readApr 10


Are you tired of using outdated and ineffective methods for sales for yourself or sales team? Do you struggle to keep track of your prospects and their interactions with your company? If so, it’s time to explore the world of software tools for sales.

In today’s fast-paced business environment, sales professionals need every advantage they can get to stay ahead of the competition. Luckily, there are a variety of software tools and sales technology systems available that can help you streamline your sales process, automate repetitive tasks, and provide valuable insights into your customers and prospects.

From customer relationship management (CRM) platforms to email marketing software and lead generation tools, the options for sales software can be overwhelming. But fear not, we’ve done the research and compiled a list of the best software tools for sales to help you take your sales game to the next level.

This is a big topic which can go on for much longer than this article. We are going to do our best to cover everything for the right sales tools for any sales professional and those that are needed for most sales processes and sales operations regardless of your type of sales cycle including top sales tools with a focus on sales intelligence, but also moving beyond really basic strategies beyond your usual LinkedIn Sales Navigator tips and basic lead generation.

And Yeah, It Goes Beyond CRM Software

If you only use CRM to enable business growth, your competitors will likely leave you behind. Over the past few years, the sales process has become radically changed with developments in technology such as AI, analytics and machine learning transforming. So we have created these sales management software lists designed specifically for improving your sales stack.

It Starts With the Data

There are many types of data when it comes to maximizing the use of sales tools. Sales people usually only know about three data configurations:

  • Customer data or prospect data
  • Account data
  • Prospect and account data or customer data and account data

But there is much much more.

Data 360 works with its clients to learn about NLP also known as natural language processing.

Natural Language Processing (NLP) is an innovative technology that enables machines to understand human language and extract valuable insights from it. The applications of NLP are numerous and varied, but one of the most impactful is in the field of sales and marketing. With NLP, businesses can create highly targeted and effective sales strategies that speak directly to their customers’ needs and desires.

NLP is a how data is used by algorithms to route traffic on the internet from one site or another if on the web or whether or not your targets see a post on social media platforms. If your sales and marketing teams are using tools without the appropriate data and understanding of NLP, you are fighting an uphill battle.

Most importantly, a definite knowledge of NLP and how to effectively use data in your content marketing and prospecting to track in your sales engagement tools and customer engagement is the holy grail of how to use all of the tools list below effectively. Without this knowledge the use of sales tools for customer engagement is useless.

How can you use an expertise in NLP?

The first way that expertise in NLP can be used to create a targeting and sales strategy is through sentiment analysis. By analyzing the sentiment of customer feedback, reviews, and social media posts, businesses can gain a deeper understanding of their customers’ attitudes and emotions towards their brand and products. This information can then be used to craft targeted marketing campaigns and messaging that resonates with their customers on an emotional level.

Another way that NLP can be used in sales and marketing is through the analysis of customer behavior and interactions. By tracking and analyzing customer interactions with a brand, businesses can gain valuable insights into what drives their customers to make a purchase, what types of messaging are most effective, and what areas of the sales funnel may need improvement. This information can then be used to create a more personalized and effective sales strategy that speaks directly to the customer’s needs and preferences.

Additionally, NLP can be used to automate and streamline the sales process. By using chatbots and other NLP-powered tools, businesses can provide personalized support to customers at every stage of the sales funnel, from initial contact to post-purchase follow-up. This not only improves the customer experience but also frees up sales teams to focus on more high-value activities, such as lead generation and closing deals.

Finally, NLP can be used to analyze and optimize sales data to improve performance over time. By analyzing sales data and customer feedback, businesses can identify trends, patterns, and areas for improvement in their sales strategy. This information can then be used to refine and improve the sales process, resulting in increased revenue, better customer satisfaction, and a stronger brand reputation. You can even eventually evolve into more advanced systems that use machine learning.

Other Key Concepts

There are other key concepts that you should know about to pick effective tools for your use (if you are just starting your business), your sales team, sales teams and/or sales and marketing teams. Whether you are working solo, have your first sales team or bigger with marketing teams and sales teams, you should have a good grasp on the following:

  • Data Networks
  • Sales and Marketing Automation Tools
  • Email Management Tools
  • Sales Enablement Tools
  • Sales Management Tools
  • Sales Analytics Tools
  • Sales Prospecting Tools
  • Sales Productivity Tools
  • Sales Forecasting Tools and Sales Analysis Tools
  • Sales Engagement Tools

There are other types of sales software tools, sales software categories and even many types of sales enablement software suites. The goal of the lists in this article are for you to know how to manage customer relationships and customer success by enhancing customer information and developing a tech stack that amounts to creating the beginning of a customer success platform for your business. Customer relationships and customer interactions need to be more than causally tracked. You need customer success tools made up of a tech stack that is very effective for the types of marketing and sales workflow that your business truly needs.

Data Networks

There is one standout tool in this area. Collective[i] stands for collective intelligence, which can be applied by today’s sales organizations using a variety of technologies and tools in order to boost productivity. This one of the best sales tools on the market for any type of sales cycle. Automation for the automatization of CRM processes enables the automation of contact management, sometimes with light uses of machine learning. It also offers intelligent forecasting software that integrates with data to enable enhanced insights of buyer opportunities. Collective[i] has the capability of offering a vast database of transactions for businesses. Check it out!

Sales and Marketing Automation Tools

Inside Sales professionals typically do information entry tasks resulting from the customer interaction by phone, videoconferencing or email. Automating the repetitive task could reduce the time needed. Close automatically synchronized email, includes a call option and is designed to increase productivity. Below are some of the tools available for marketing automation.

Email Management Tools

A CRM software is used to sync different customers’ sales email templates, includes automated email processes or even offers free trial versions. And yes, I’m talking Close! But if your firm wants email marketing then this list provides some more email management software tools you can consider.

Sales Enablement Tools

Sales enablement tools help sales agents convert prospect leads into buyers with confidence. These tools are very different than typical sales automation tools. Sales enablement tools provide extra data and make room for developing robust mature profiles from sales teams manually where sales automation tools are really for when you want to use sales automation to automate the workflow and processes that you already know produce results for your company. Typically, you will need both sales automation tools and sales enablement in your tech software stack for sales to be completed.

Sales Management Tools

Sales Manager software tracks metrics to help teams understand performance and how they can measure your goals. The definition of sales managers can differ from that used in the sales enablement process as they also give reps access to information that leads the prospect to the right place on that buyer journey.

Sales Analytics Tools

Sales needs to be data-driven but sales metrics may be confusing. How do people manage their customer data efficiently? Which data are most useful in tracking your performance? All CRMs will include built-in dashboards to monitor KPIs, perform sales forecasts accurately and gain actionable insights. Close sales analytics lets you track pipeline health and get real-time leads on sales performance. You can also add analytics tools for specific use.

Sales Prospecting Tools

Sales prospecting helps the sales rep identify prospects a prospect wants to know, qualifying prospects to reach out.

Sales Productivity Tools

Sales productivity tools are those tools which support daily sales operations, including scheduling and arranging appointments with sales staff, sending email, sending follow-up documents, offers, recording all interactions with prospect conversations.

Sales Forecasting Tools and Sales Analysis Tools

Sales forecasting software can forecast future sales and profits based on a variety of intel and information. The sales analysis tool combines data on sales performance with data on the performance of your competitors.

Sales Engagement Tools

The tool is designed to facilitate every interaction between the rep and the prospect. It can be interacted with through a variety of channels including voice calls, emails and video. Marketing engagement tools also include telephone numbers, SMS and virtual conferencing, as well as personalisation and automation capabilities.

The Best Sales Software and Automation Tools You Can Use

There is a wide array of the best sales tools, sales automation and services available. We aim to provide information about the most best choices for sales engagement and why they are important. The tool list below talks about numerous features to make it easier to make the right choices for revenue growth for your sales cycle whether you are a solo business owner looking for qualified leads or you have sales representatives who need sales intelligence tools for their outreach efforts and are looking for move beyond LinkedIn Sales Navigator.

Best tool for: Automating sales pipelines and project management, aligning marketing, sales, and customer support

Unique Features: Engagedbay.com isn’t just an advertising CRM. It helps businesses increase customer retention rates through 360-degree views and customer experience. EngageBay aims at helping small companies scale up their sales activities at reasonable prices. Sales pipeline managers allow salespeople to close deals quicker through automated follow-ups, proposals & other tasks. Best tools to integrate email into the system and manage projects.

Best tool for: Creating more engaging and personalized experiences by leveraging the power of automation and contact management

BIGContact enables a person to create personal relationships with prospects and customers by using powerful CRM tools. CRM software enables a complete overview and calendar of events in a single dashboard. The product allows you to keep an eye on sales potential by using an automated sales pipeline. BigContact makes selling management easier with automated leads, alerting, automation workflows and powerful integrations. Creating drip e-newsletters can lead to more sales through automation in your product.

Best tool for: Closing deals, strengthening relationships with prospects, and managing your sales pipeline all through Sales Hub

Sales Hub is a powerful sales software with powerful sales management tools, CPQ functionality, reporting and analytics. The Sales Hub includes online sales management playbooks such as battle cards and call scripts, as well as templates, tracking and automation software. Conversations intelligently extracts key information from your calls and prospects calls for you, and call tracking assists in placing, prioritizing and recording the calls. Easily customize a sales hub to meet your team’s needs. Integration with more than 900 apps and tools.

Best tool for: Streamlining the sales process to help reps sell more effectively

Unique features: Zoho’s sales management and monitoring software helps sales professionals effectively manage sales. Zoho provides sales professionals with all of their business details in one tool for closing fewer transactions. This product includes multiple modules for streamlined sales e.g modules for lead tracking accounts Inventory a database.

Best tool for: Creating remarkable customer experiences and aligning your entire business on a single platform that will scale with you as you grow

Unique Features This is a business platform aimed at scaling and maintaining user experience. Sales staff can easily manage and track contacts using HubSpot CRM. For those opting for a sales Hub you may be offered tools such as Sequencing TK, which can help you get CRM contact through a funnel.

Best tool for: Gathering competitive intelligence data that your sales, product, and leadership teams can apply

Uniqueness: Crayon offers Market Intelligence Tools and a complete suite of product and services analytics tools that focuses exclusively on the tracking and analysis of over 200 different types of products. Build a battlecard that automatically identifies new competition intelligence. Then analyze your battle card using usage information provided. If the competitor has already done a price update and the review has been updated, you can choose to have a competitive intelligence alert sent out to your subscribers to see what they can do and how it works.

Best tool for: Monitoring the effectiveness of your sales enablement team, highlighting best practices, and training new hires

Gong offers unique attributes for sales teams looking for actionable information resulting in growth opportunities within their organization. It helps increase revenue and sales performance by assisting in promoting sales rep performance. Sales enablers can track the effectiveness of your sales training, and demonstrate and scale good practice across the company. Integrate Gong with HubSpot so that you can enrich conversations and gain insights.

Best tool for: Creating personalized and branded sales proposals

The unique feature of Proposify helps make contracts and proposals easier and more effective by giving a clear message, pricing, and workflow. Proposify also provides templates for faster creation of proposal content and photo libraries. The tool helps prospects find their time in completing their proposal sections by sections.

Best tool for: Identifying qualified leads on LinkedIn and personalizing outreach on the platform

LinkedIn Sales Navigator offers sales tools and marketing tools to help reps identify qualified leads in LinkedIn’s marketplace. Advanced lead and company searches help reps find most suitable leads for their business. LinkedIn also lists a list of the most useful prospects in your specific audience. Integrate LinkedIn sales navigation into CRM and track prospects information.

Best tool for: Designing and creating B2B sales proposals, quotes, and documents

Unique features: Qwilr helps business leaders make customized proposals with a mobile-friendly design. There are dozens of readymade templates available for you to build your proposals or quotes from. Give prospects a quick and easy way to find out how many packages they need without the requirement to contact the sales rep to discuss. QWilr analysis shows you how prospects use and view your documents (including when a customer views and accepts your documents).

Top Tier Sales Tools

Investing in top-tier software tools for sales is a smart choice for businesses looking to optimize their sales process, improve their performance, and drive growth. With the right tools, you can work more efficiently, gain valuable insights into your performance, and build stronger relationships with your customers. Whether you’re a solopreneur or have a team of sales professionals, these software tools can help you achieve your sales goals and stay ahead of the competition.

The world of sales has changed drastically in recent years, and with it, the tools available to sales professionals have evolved as well. Today, there are a variety of software tools for sales that offer a range of features and capabilities designed to help sales teams optimize their workflows, manage their leads, and improve their performance. Whether you’re a solopreneur or have a team of sales professionals, investing in top-tier software tools for sales can help you gain a competitive advantage in your industry and drive growth for your organization.

One of the main benefits of using software tools for sales is that they enable you to streamline your sales process and work more efficiently. With the right tools, you can automate repetitive tasks, manage your leads more effectively, and focus on high-value activities that drive revenue for your business. This can help you save time and increase your productivity, enabling you to close more deals and grow your customer base.

Another benefit of using top-tier software tools for sales is that they provide you with valuable insights into your performance and your customers’ behavior. By tracking and analyzing your sales data, you can identify trends, patterns, and areas for improvement in your sales strategy. This information can then be used to refine and optimize your approach, resulting in better performance and higher conversion rates.

Additionally, using software tools for sales can help you build stronger relationships with your customers. With advanced analytics and reporting capabilities, you can gain a deeper understanding of your customers’ needs and preferences, enabling you to personalize your approach and provide them with more targeted solutions. This can help you build trust and credibility with your customers, ultimately leading to higher customer retention rates and increased customer loyalty.

Here are some of the best sales tools we can find for managing your sales cycles, sales calls, sales efforts, sales outreach, sales meetings,

Customer Relationship Management (CRM) Systems

Agile CRM can help businesses build successful sales and marketing processes with less time and resources. Agile platform integrates easily with most commonly used email and phone systems and offers a number of customer support services. Agile is a solution designed to help small businesses improve sales processes, improve the quality and productivity in a variety of fields including product development and marketing. Airtable has many CRM applications.

Account-based Sales & Marketing

B2C sales professionals need an accurate understanding of every organization involved, especially in the decision-making and approval process. Demand Base focuses on these niches and provides an account-based sales solution to the customer. 2) Collect the CRM records. 1) correlated leads to accounts, etc. 3) Automate marketing. Measure the impact of engagement. How to prioritize accounts with Realtime Data? Lucidchart Sales Solution is an integrated account management software platform designed for maximizing revenues and facilitating a smooth execution of sales strategy.

Content Sharing and Management

The Allbound platform was developed for partnership sales acceleration, but it offers much more in several fields. The program allows you to manage your sales content and training materials in one convenient place. It allows your sales reps to create hyper-personalised web pages that improve the customer experience. The Allbound UI can be used to manage the progress of the team. Bit allows salespeople and their partners to create marketing materials in a common workspace using a simple and efficient collaboration system.

Lead Generation and Sales Prospecting Tools

Turbocharge the lead managing process. ClickPoint is the lead management system designed for sales management. ClickPoint allows you quickly assign leads to your list and routes to a certain number of sites allowing faster sales processing. Match salespeople who have the best leads for you. The success of your leads pipeline will greatly depend on how they develop.

Sales CRM tools

What if the salesperson is not using the CRM? CRM is complex and requires incredibly large quantities of information inputs. No Saleflare! Salesflare automatically monitors and consolidates customers’ data. It gathers it by collecting emails, signatures, calendars, calls and emails. SalesFlare combines this knowledge and expertise to improve sales.

LinkedIn Sales Solutions

Earlier we talked about moving beyond LinkedIn Sales Navigator. But, ss LinkedIn gaining massive popularity among users globally? Absolutely. As one of the largest professional networks there are plenty of sales opportunities within digital marketing. While you could try to find potential clients yourself, you should look into LinkedIn sales tools. Similarly, sales navigation software has become very popular among customers. LinkedIn has some good selling tools available for prospecting, including free trial versions and free training for the product. There’s a trio of package choices: Basic, Advanced Plus, and Xtreme.

In Conclusion

Selecting the right sales software tools can be a daunting task, especially given the wide range of options available on the market. To make the right choice, it’s important to consider your specific needs and goals, as well as the features and capabilities of each tool.

First and foremost, it’s important to assess your current sales process and identify areas where you could benefit from additional support. For example, if you’re struggling to manage your leads effectively, you may want to look for a tool with advanced lead management capabilities. Alternatively, if you’re looking to improve your sales team’s performance, you may want to consider a tool with coaching and analytics features.

Next, it’s important to research and compare different software tools to determine which ones are best suited to your needs. Look for reviews and case studies from other businesses in your industry, and try to get a sense of each tool’s strengths and weaknesses. You may also want to take advantage of free trials or demos to get hands-on experience with each tool before making a final decision.

It’s also important to consider factors such as scalability, ease of use, and compatibility with your existing systems and processes. Ideally, you want to choose a tool that can grow and evolve with your business over time, while also being intuitive and easy to use for your sales team. Additionally, you’ll want to ensure that the tool you choose can integrate seamlessly with your existing CRM, marketing automation, and other systems to avoid any disruptions or data loss.

In conclusion, selecting the right sales software tools can be a complex process, but by taking the time to assess your needs, research different options, and consider factors such as scalability and compatibility, you can find a tool that helps you optimize your sales process, improve your performance, and drive growth for your organization.

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